Wednesday, March 12, 2008

A farm, a zoo, and TELUS

Yesterday, when jeep drivers and operators launched a nationwide strike, in protest against the refusal of Metro Manila mayors to initiate a single ticketing system, TELUS had this bright idea of offering shuttle service to us employees. Not that I would need it, since I only live 10 minutes away from our office, but when you know your company cares about you, it's not such a bad feeling at all.

Still, I hate to report that good employers can sometimes be bad at metaphors, most especially at times when a metaphor is hardly called for; the service shuttles all had signages plastered at their sides. They read: "TELUS Noah's Ark." TELUS commercials are ingenious, but animal analogy can only go as far.

I get the idea that the signage originally signified the company's willingness to help its flock. But I can't help thinking about the fact that Noah saved the animals so that after the Flood, they could procreate and replenish the earth with life again. From there, you could just as easily jump from comparing TELUS with a zoo to comparing TELUS with a farm. Mooooooooo!

And I am not sure but isn't there something replusive about being inside a van with a tarp shouting "Noah's Ark"?

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